Divisions
- Non-Traditional Media
TV buys that reach your exact audience, removing 10-40% waste, and maximizing impressions, recall and response for the client’s benefit. We cover the entire broadcast spectrum, from national broadcast to DRTV to regional cable buys.
We deliver:
• Audience research including Nielsen ratings
• Competitor spending research
• Prioritization of networks, shows, and dayparts most likely to reach your audience at the lowest cost, in a target-rich environment
• CPM & GRP forecasts
• Forecasts for total impressions
• Media plan charts for your approval
• Trafficking of all ad materials
• Negotiation of value-added opportunities
• Invoice reconciliation
Radio buying isn’t always about “going by the numbers” ….We plan national radio campaigns that reach your target audience when they are most highly attuned and minimize waste. Saving you thousands per station and creating higher ROI.
We deliver:
• Analysis of market ratings
• Development of custom ratings using respondent-level data from Arbitron research
• Maps of radio broadcast areas for visual analysis
• Zip Code Analysis – can geographically pinpoint your target audience with a specific radius of your trading area
• Demographic Profile – including sex, age, household income, and ethnic composition
• Media Quintile Information – focuses on most popular media usage among your target audience
• Qualitative Station Rankers-target radio stations/television programs that rank well in your market area or that fit your demographic profile.
• Negotiation of value-added opportunities
• Invoice reconciliation
Companies are feeling the pressure to optimize their marketing budgets and the impact of their campaigns, making the ability to track effectiveness more critical than ever. Direct Response has become an increasingly important element of many marketing plans. From strategy and planning to creative recommendations and execution, we can help you choose a telemarketing company or work as a liaison between you and your production company, providing direction and support as necessary.
Print advertising is still going strong, with its broad demographic reach and format transformations to adapt our changing times…you need to choose wisely. We have broad and deep relationships with International, National, Regional, Major metropolitan, and local newspapers that will surely fit your needs.
We use the latest syndicated research in conjunction with consumer insights to target delivery, ensuring we reach the right audience, in the right numbers, to all the right places.
We deliver:
• Research on your demographic media consumption habits
• Selection of prioritized print vehicles (magazines, newspapers, inserts, wraps)
• Detailed CPM forecasts
• Recommendations for optimization print media mix to improve lead generation or responses
• Post-buy reports and tear sheets
• Negotiation of value-added opportunities
• Invoice reconciliation
We can typically give you 10-40% more exposure vs. published rates from major out-of-home companies with effective use of outdoor advertising to truly make impressions that drive results.
There are now hundreds of different outdoor formats, from 14x48 billboards to bus shelters to shrink wrapped vehicles to projection ads on sides of buildings to street teams rolling on Segways!
We deliver:
• Research on your target demo, and how they "consume" out-of-home formats vs. U.S. averages
• Analysis of drive-time zones in your major geographic markets
• Mapping of outdoor locations
• Recommended integration into other media formats
• Trafficking of all mechanicals
• If needed, print production and delivery of creative materials to outdoor vendors
• Photographs of your actual outdoor campaign in action
• Post-buy reports
• Invoice reconciliation
Internet marketing is often the lowest-cost way to generate leads and responses for your business. We can structure campaigns across all internet formats, from Google pay-per-click to internet banner ads to behavioral-targeted and re-targeting ad networks of thousands of web sites. We can even get you inside the social networks of MySpace Twitter and Facebook, if it fits your strategy.
We deliver:
• Research on your target demo internet consumption habits
• Search engine marketing vs. banner ads vs. behavioral targeting vs. alternative formats vs. social networking microsites
• CPM, CPC, or CPA forecasts
• Negotiation with online advertising vendors to provide you the best rates
• Trafficking of online ad creative
• Pay-per-click campaign set up
• Development of thousands of search "keyword" phrases that put your service or product in front of online users searching for it
• Implementation of your campaign on all appropriate networks, such as Google, Yahoo, MSN, hundreds of related search engines, top web properties, or online banner ad networks
• Invoice reconciliation